LifePage Career Talk on Branding
By Abhik Choudhury
[CEO in North Star Consultancy]
What is Branding?
Abhik Choudhury: “Branding is creating a unique name and image for a product in the consumers mind, mainly through advertising campaigns with a consistent theme.”
How I got into Branding?
Abhik Choudhury: “After doing my Advertising and Public Relation from IIMC, I started as a copywriter in mainline advertising, handled corporate strategy for MNC’s and headed a digital marketing company. I am working as CEO of North Star Consultancy.”
Abhik Choudhury’s LifePage:
(Branding, Abhik Choudhury, North Star Consultancy, Marking, Advertising, Branding Consultancy, Brand Management)