LifePage Career Talk on Branding

LifePage Career Talk on Branding

Full Talk:

By Abhik Choudhury
[CEO in North Star Consultancy]

What is Branding?

Abhik Choudhury: “Branding is creating a unique name and image for a product in the consumers mind, mainly through advertising campaigns with a consistent theme.”

How I got into Branding?

Abhik Choudhury: “After doing my Advertising and Public Relation from IIMC, I started as a copywriter in mainline advertising, handled corporate strategy for MNC’s and headed a digital marketing company. I am working as CEO of North Star Consultancy.”

Abhik Choudhury’s LifePage:

(Branding, Abhik Choudhury, North Star Consultancy, Marking, Advertising, Branding Consultancy, Brand Management)

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