LifePage Career Talk on Marketing
By Himanshu Chauhan
[Assistant Manager in Export Credit Guarantee Corporation of India Ltd.]
What is Marketing?
Himanshu Chauhan: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
How I got into Marketing?
Himanshu Chauhan: “I did Bachelors in Engineering (Electronics & Communication). Post that, I did MBA in General Management from FMS and Ph D in Brand Management. I worked as an Assistant Manager at Export Credit Guarantee Corporation of India Ltd. I worked in the field of Marketing for 6 years before quitting my job. I founded Kobybo a Digital Learning Platform in 2016.”
Himanshu Chauhan’s LifePage:
(Marketing, Himanshu Chauhan, ECGC Ltd, Assistant Manager, Public relations, FMCG Products, Branding, Advertising, Media, Management)